Travel PRs are often told what they can do to help travel journalists, but what can we as travel media do to help them?
Do we understand their roles and restrictions, whether multi-client agency or in-house?
What are we sometimes getting wrong and how can we develop excellent, longstanding relationships that will help us get better stories and support?
What you can expect to learn in this pre-recorded webinar
In this pre-recorded, one-hour webinar, Fiona Anderson, company director at specialist travel PR agency GEC PR, Kasper Iversen, Press and PR manager at Visit Denmark, and Sophie Morgan, Partner at global travel PR agency Finn Partners, spoke to Meera Dattani (founder of Travel Writing Webinars and senior editor at Adventure.com) about PR and journalist best-practice.
This webinar includes:
- how travel journalists should approach requests for support and information
- issues around expectations and boundaries
- travel PR ethics and what not to do
- Q&A
Resources for this webinar include names of UK-based PR travel agencies and networking organisations and industry events.
This webinar was sponsored by Adventure Travel Networking (ATN).
About this topic
For many travel journalists, working with travel PRs, agencies and tourist boards is a key part of our work, whether requesting information, images, or support/hosting for a feature, and productive, positive relationships can be the key to great stories. But while PRs are often told what not to do and say to travel journalists, they rarely get the chance to tell us their behind-the-scenes.
This webinar explores how we can get the most out of travel PR relationships, answer questions about travel PR-travel journalist dynamics and address any burning issues.
This webinar was produced by Meera Dattani of Travel Writing Webinars. These professional development sessions are aimed at travel journalists and writers, with panels featuring some of the best in the business.